[1][2] It is published simultaneously from Islamabad, Karachi, Lahore, Peshawar, Quetta, Multan, Faisalabad, Gujranwala, Sargodha, Rahim Yar Khan and Sukkar.
[3][4] Lakson Group launched Daily Express in 1998 with a novel approach to newspaper distribution in Pakistan, headquartered in Lahore instead of the conventional hub, Karachi.
[4] The publication's innovative approach continued with the decision to distribute not only from major metropolitan areas such as Karachi, Lahore, Rawalpindi, and Islamabad, but also from secondary cities in Punjab, including Multan, Sargodha, Gujranwala, Faisalabad, and Rahim Yar Khan.
[4] As a result, many influential columnists transitioned from established newspapers such as Daily Jang and Nawa-i-Waqt, bringing their loyal readers along with them.
[4] The Daily Express's editorial policy is marked by a centrist, market-friendly approach, blending entertainment with current affairs.