[4] In 2021, Dairy Management Inc. was headed by CEO Barbara O'Brian after long time leader Tom Gallagher retired from the post.
"[8] and "Real Seal"[9] campaigns and works with industry to develop products that increase consumption of milk and cheese.
Dairy Management has successfully promoted increased use of cheese in prepared food products such as pizza.
The DMI website offers educational materials[10] such as dietary guidelines, protein, maintaining a healthy weight, lactose intolerance, and the connection between dairy and sports.
They launched a frozen drink consisting of dairy with Mountain Dew and created "a burrito with ten times the cheese of a typical taco".
[7] In 2014, Michele Simon exposed in a report how dairy industry and UDDA promoted junk food in the name of health.