Daisy Midgeley is a fictional character from the ITV soap opera Coronation Street, played by Charlotte Jordan.
The character was mentioned by stepmother Jenny Bradley (Sally Ann Matthews) in October 2020, and a month later, the soap announced Jordan's casting as Daisy.
Her other storylines have involved her short term crushes on men who are in relationships, becoming involved in a multi-level marketing scheme, blackmailing Ronnie Bailey (Vinta Morgan), becoming engaged to Daniel Osbourne (Rob Mallard) and being stalked by Justin Rutherford (Andrew Still), which culminated in her and Ryan Connor (Ryan Prescott) being the victim of an acid attack perpetrated by Justin.
The production team on Coronation Street have expressed potential plans for Daisy to become a villain on the soap, which received the support of actress Jordan.
She felt that Daisy has the potential to become an "iconic bad girl" like fellow character Tracy Barlow (Kate Ford).
[1] However, since troublemaking ventures, her backstory has been explored with her struggling with abandonment issues throughout her childhood and she has since developed a relationship with Daniel Osbourne (Rob Mallard).
[2] Jess Lee of Digital Spy stated that Jenny is delighted to see Daisy again, but noted that she will "cause trouble during her time in Weatherfield".
She revels in devilment and can be very self-serving, but she's fiercely loyal to those she cares about - although her loyalties can change in a heartbeat", adding that Daisy's motive is to "bring chaos and conflict into Jenny's life".
[6] On her character, Jordan said: "Daisy has been a delight to play so far with her lack of filter and flirty nature but there's certainly more to her than meets the eye.
[5] Jordan admitted that her character does not go about things in the best way, but defended her actions since they have the objective of making Jenny happy in the long term.
[8] Speaking to Digital Spy, Jordan stated that she has had various conversations with the script editors, storyliners and producers about her character's potential to be a villain on the soap.
[9] Jordan also appreciated having a backstory for her character, branding Daisy a survivor due to coming out of her bad childhood with a headstrong attitude.
"[9] In June 2021, scenes of Daisy and Daniel Osbourne (Rob Mallard) arguing aired over him writing an exposé on her ventures with Double Glammy, a multi-level marketing scheme.
[10] Months later, scenes see Daisy opening up about the death of her younger brother to Daniel after his son, Bertie (Ellis Blain), has a near-death experience.
[13] Since Nicky applies for a job at Daniel's school, it makes Daisy take "desperate action" to prevent the pair from reconciling.
[13] Jordan said that Nicky's return to Weatherfield is a red flag for Daisy and due to being a reactive and impulsive character, she instantly acts on the threat.
Daisy has a high number of followers on social media platforms and MacLeod wanted a relevant topical story that showcased the problems young women on the internet face.
She begins receiving constant contact on her social media and bouquets of flowers from Justin Rutherford (Andrew Still), a man she met at hospital and has since forgotten about.
Justin goes to various lengths, including dating her mother, pretending to be Daniel at a wedding fair that she attends, and getting a job in Weatherfield as a delivery driver, just so that he can see Daisy.
[16] Characters suggest that Daisy should come off social media, but she refuses in an attempt to "keep hold of her identity and the things that she wants".
MacLeod said it will "explore the social fallout of having your appearance profoundly changed, both in terms of your own ability to process that and how the wider world reacts to you".