It was quickly rebuilt at the same location as a rectangular venue (with a modified octagonal seating configuration similar to the original), and reopened on September 22 of that year, billed at the time as The Million-Dollar Sportatorium.

The arena also hosted boxing events and concerts featuring up-and-coming rock stars over the years, very much in the same manner as its Los Angeles counterpart, the Grand Olympic Auditorium, did during that time frame.

Others like David Manning, Gary Hart, Ken Mantell, Percy Pringle, Skandor Akbar and Chris Adams would also occupy the front offices of the arena.

Following the GWF's demise, a succession of smaller promotions (including the NWA between 1995 and 1996) attempted to hold shows in the building, each of them running out of money and closing their doors after only a short time.

The Sportatorium fell into disuse in the late 1990s when local independent wrestling promotions, by now drawing crowds only in the low hundreds, elected to run their shows in dance halls and other smaller venues instead.

Exactly 10 years after the death of Kerry Von Erich, February 18, 2003, the "World Famous Sportatorium" Main Entrance sign was saved from demolition by wrestling announcer Doyle King, who retains possession of it to this day.

Although it had a reputation for being uncomfortable and unsanitary (having inadequate heating and cooling facilities, rodent infestation problems and apparently a large chamber or pit in the foundation), the Dallas Sportatorium is nonetheless still remembered fondly for its intimate atmosphere, and is considered one of pro wrestling's most legendary venues.