Daniel Edward Amrich (born 5 February 1971) is an American writer, author, actor, musician, and social media expert.
He graduated from Ithaca College with a major in audio production and minor in writing and became a professional journalist and critic with numerous video game and music magazines and websites.
In 1996, Andy Eddy offered him the position of Executive Editor on Digital Diner, an internet lifestyle magazine startup from Metropolis Publications.
In March 2014, Amrich left Activision [7] to work in the San Francisco Bay area for Ubisoft as the Community Developer for Studio SF.
[9] He performed for five years with the San Francisco Bay Area 80s cover band, Fast Times, before leaving to pursue personal musical interests.
The result of his departure is the parody band Palette-Swap Ninja, a musical duo featuring Jude Kelley alongside Amrich.
Their music comprises modified and humorous covers of popular artists, including Red Hot Chili Peppers, Bowling For Soup, Paul McCartney and more.
[10] in May 2017, Palette-Swap Ninja released Princess Leia's Stolen Death Star Plans, a complete album parody of The Beatles' Sgt.
"[15] In February 2012, Amrich released Critical Path: How To Review Videogames for a Living, which featured a foreword by Gears of War designer, Cliff Bleszinski, who joked that alternate titles could have been "Abandon All Hope, Ye Who Enter Here" or "For the Love of the Game".