The advert was produced to be highly critical of the governing New Zealand Labour Party's recently introduced compulsory superannuation scheme, implying the scheme would eventually turn New Zealand into a Soviet-style communist state, and urged people to vote for National in the upcoming general election.

[citation needed] The National Party saw this scheme as socialist, and claimed that the Government, through the Superannuation Corporation, would eventually end up gaining control of a large proportion of the country's property and shares.

[3][4] Leader of the National Party Leader of the Opposition Prime Minister of New Zealand General elections The three-minute advert starts explaining the compulsory superannuation scheme's introduction on 1 April, and that the Labour government called it a bold piece of social legislation.

After saying it was a bad idea, the narrator explains that it is dangerous: Labour would soon be deducting money from wage earners and spending it.

[1][2] As a result of the advert and other campaigning against Labour's compulsory superannuation scheme, the National Party won the election by a landslide, gaining 55 of the 87 seats in the New Zealand House of Representatives.