The battalion had just arrived at Fovant on Salisbury Plain to undergo intensive battle training with 31st Division before embarking for service overseas.
It served in Egypt, guarding the Suez Canal from December to February 1916, when it was transferred to the British Expeditionary Force on the Western Front.
It held the front line trenches during the British bombardment in the days leading up to the battle, suffering significant casualties from the German counter-bombardment (about 100 killed and wounded for 10th Bn alone).
[9] It is alleged that Lt-Col Burges was removed from his command the day before the battle for refusing to risk any more men after two failed attempts to recover the body of an officer (a son of a well-known politician) from No man's land during the bombardment.
[11] He was a 45 years old temporary lieutenant-colonel in The Gloucestershire Regiment commanding the 7th (Service) Battalion, The South Wales Borderers, British Army, during the First World War at the Battle of Doiran when the following deed took place for which he was awarded the VC.
On 18 September 1918 at Jumeaux, in the Balkans, valuable reconnaissance of the enemy front line trenches enabled Lieutenant Colonel Burges to bring his battalion, without casualties, to the assembly point, but later while some distance from the objective they came under severe machine-gun fire.