Since 2019, Whiston has been Associate Creative Director of Dancing on Ice responsible for creating all professional routines and training all celebrity contestants.

Whiston has appeared in all series of Dancing on Ice since ITV started broadcasting it in January 2006, he is the first and only professional skater to win the show three times.

Whiston won the first series of Dancing on Ice on 3 March 2006 with partner, actress Gaynor Faye, [5] He was also a presenter at the British Soap Awards on 24 May 2006.

[6] In the second series in 2007 Whiston reached the semi-finals, finishing fourth, with actress Emily Symons, before being eliminated in a skate-off against singer Duncan James and his partner, Maria Filippov.

Whiston won the fifth series of Dancing on Ice on 28 March 2010 with yet another former Emmerdale actress and childhood friend Hayley Tamaddon.

Whiston won the eighth series of Dancing on Ice on 10 March 2013 and became a three-time champion with Olympic gymnast Beth Tweddle.

[citation needed] Following Dancing on Ice, in December 2015 Whiston starred in the panto Snow White as Prince Charming at the Grand Theatre[permanent dead link‍], Blackpool.

In October 2016 Whiston starred in Intimissimi on Ice with international opera great Andrea Bocelli in Verona, Italy.

[9] With business partner and fellow ice skater Karen Barber, Whiston owns a number of Subway restaurants across Lancashire.