[1] Launched by Dannon in 1994, its packaging is decorated with pictures of wild animals and is popular among children and in school lunches.

[2] Danimals was released in 1994 and initially donated a small part of their proceeds to the National Wildlife Federation.

"[2] Danimals was promoted by Dylan and Cole Sprouse, the stars of The Suite Life of Zack and Cody.

They starred in various commercials and in 2009 were part of a sweepstake with a grand prize of $10,000 and a trip to Hollywood to meet the Sprouses.

[4][5] They were also promoted by Ross Lynch and Bella Thorne, at the time stars of Disney Channel's Austin & Ally and Shake It Up.