[5] While there, he continued to serve at Leicester Progressive Jewish Congregation, and began teaching at North Western Reform Synagogue (Alyth Gardens).
[19] As a part of his involvement as a prison chaplain, he received a diploma in criminology from the Scarman Centre for the Study of Public Order (Leicester University) in 2001.
[6] In 2004, Rich was named as the chief executive of Liberal Judaism, a progressive Jewish movement founded in the UK in the early part of the 20th century.
[36][37] The school was found to be in violation of the Race Relations Act, and is now required to admit its students on the basis of Jewish faith, rather than by the maternal blood line.
[40] In 2005, Liberal Judaism under the direction of Rich became the first mainstream religious movement in the UK to publish an official liturgy for same-sex commitment ceremonies.
[48] In response to these numbers, Rich issued remarks that have generated some controversy, stating that the Orthodox community "pickled" Jewish tradition rather than preserving it, by refusing to engage with the outside world.
[49][50] In January 2014, Rich took part in a delegation of rabbis who delivered a petition to 10 Downing Street, calling on the government to allow Syrian refugees into the UK.
He issued a statement that read in part, "For Jews, Jewish teaching demands that we find ways of alleviating the suffering and in the name of our faith we call on the British government to allow Syrian refugees into the UK.