The town still retains its characteristic Ottoman-era architecture, with numerous old buildings as well as two 19th-century Orthodox churches and a mosque.

Zlatograd is located in a valley between the eastern and central massif of the Rhodope mountains.

Species including beech, hornbeam, oak, birch and cornel-tree are mostly spread among the broad-leaved forests.

Prevailing coniferous trees are spruce, fir-tree, white and black pine.

The cultures grown in the municipality are tobacco, potatoes, vegetables and strawberries (representatives of perennial plants).