[3] The single was at the forefront of Nickelodeon's "Dare to Be Square" campaign, which encourages children to say no to bullying and embrace their individuality.

Figures released by the Kids Helpline reveal mental health issues are increasingly worrying Australian children and Australia-wide, people aged 5 to 25 were more likely to be concerned with family relationships, physical and mental health concerns than before.

[5] It was announced in August 2013 that Guy Sebastian, who had recently quit his judging role on The X Factor, had penned a new tune to support Nickelodeon's anti-bullying campaign, titled "Dare to Be Square!

"[6] Sebastian was prompted to write the tune after his 17-month-old son was punched by a bigger child during a park outing.

[10] Sebastian performed "Dare to Be Square" in front of thousands on 27 September at Nickelodeon's second annual SLIMEFEST in Sydney.