It was written and directed by Ted Braun and produced by Don Cheadle, Mark Jonathan Harris, and Cathy Schulman.

Executive producers included Jeffrey Skoll, Omar Amanat, Dean Schramm, Diane Weyermann, and Matt Palmieri.

These individuals include Don Cheadle, an Oscar-nominated actor using his celebrity status to draw attention to the issue, as well as Adam Sterling, a 24-year-old waiter and activist urging Governor Arnold Schwarzenegger to sign a bill to keep California funds from investing in companies with interests in Sudan, and Luis Moreno-Ocampo, the Prosecutor of the International Criminal Court in The Hague, Netherlands.

Then there's the ones actually situated in Darfur: Hejewa Adam, a woman whose baby was beaten to death by Janjaweed attackers who now fights in the Sudanese Liberation Army; Ahmed Mohammed Abakar, a displaced builder and farmer who now serves as leader and head sheikh of a camp of 47,000 other displaced Darfurians; and Pablo Recalde, leader of the World Food Program in West Darfur.

"[2] Metacritic, which uses a weighted average, assigned the film a score of 66 out of 100, based on 21 critics, indicating "generally favorable" reviews.