Let's Go Brandon
In early September 2021, chants of "Fuck Joe Biden" were reported to have broken out in several college football games in the Southern United States.
[7][8] The Washington Examiner reported that "Fuck Joe Biden" was chanted by some attendees at a Megadeth concert in September 2021,[9] and at an October 2021 protest in response to a vaccine mandate for educators in New York City.
[10] On October 2, 2021, racing driver Brandon Brown was being interviewed by NBC Sports reporter Kelli Stavast at the Talladega Superspeedway in Lincoln, Alabama, following his NASCAR Xfinity Series victory in the 2021 Sparks 300, which was shortened due to darkness.
[12] According to The Independent, on October 19, "The anti-Biden war cry 'Let's Go Brandon' is no longer a conservative media phenomenon, it's infiltrating mainstream popular culture and is now number one and two on iTunes, knocking Adele's new single into third place.
[20] In October 2021, Brown's Brandonbilt Motorsports team was struggling to acquire sponsorship, as companies were hesitant to support him due to his indirect association with the chant and its political undertones.
McWhorter described the Let's Go Brandon phenomenon as "simply fascinating", and a "wild, woolly kink in the intersection of language, politics, wit, and creativity.
Initially, Thiessen was not a fan of the chant, but concluded his comments with, "it is a perfectly harmless and humorous way for Americans to express their frustration at a flailing – and failing – presidency.
[26] He attributed the popularity of the phrase to frustration with Biden's "disastrous policies", including his handling of the COVID-19 pandemic and the southern border.
[27] The following week, Republican representative Jeff Duncan wore a face mask with the phrase printed on it on the House floor.
"[33][34] At the 2022 White House Correspondents' Dinner, Biden acknowledged the phrase by joking, "Republicans seem to support one fella, some guy named Brandon.
[47] On January 25, 2022, Kid Rock released a single, "We the People", in which he attacks the media, Dr. Anthony Fauci, masks, COVID-19 restrictions, and Big Tech, and which features the chant "Let's go Brandon" in the chorus.
[55] In February 2022, the U.S. 11th Circuit Court of Appeals ruled in a lawsuit against Bitconnect that the Securities Act of 1933 extends to targeted solicitation using social media.
[56] In April 2022, a class-action lawsuit was filed in Florida by plaintiff Eric De Ford against the LGBcoin cryptocurrency company and its promoters Brandon Brown, NASCAR, and political commentator Candace Owens.
[50] In 2022, a nine-year-old autistic boy named Brandon Brundidge saw a sign with the phrase; not knowing the political meaning, he assumed they were supporting him.
[62][63] In September 2022, the phrase was used to mock Biden and compare him to Adolf Hitler, during his Battle for the Soul of the Nation speech on Trump and his supporters.
[61] Biden's 2024 re-election campaign also embraced the persona,[69] making use of "Dark Brandon" imagery on their website's error message page and selling merchandise which references the meme.
[77] In February 2024, Biden used the persona in social media posts poking fun at a right-wing conspiracy theory alleging that Super Bowl LVIII was rigged in favor of the Kansas City Chiefs to boost Biden's reelection campaign, with the help of singer-songwriter Taylor Swift and her boyfriend, Chiefs tight end Travis Kelce.
