Dataveillance

[3] For instance, dataveillance refers to the monitoring of data resulting from credit card transactions, GPS coordinates, emails, social networks, etc.

These impacts particularly stem from recent infrastructure and technological advancements that increase the extent to which advertisers can gain data information about consumers and their behaviours.

For instance, personal dataveillance can be utilized by financial institutions to track fraudulent purchases on credit card accounts.

In this case, the responsibility of monitoring is transferred to computers, therefore reducing time and human labor in the process of surveilling.

Authorities have utilized dataveillance to help them understand and predict potential terrorist or criminal threats.

[10] By tracking their online activity through cookies, as well as various other methods, businesses are able to better understand what sort of advertisements work with their existing and potential clients.

[10] While making online transactions users often give away their information freely which is later used by the company for corporate or private interests.

[1] Many social networks have argued that their users forfeit part of their privacy in order to provide their service for free.

[9] Much of an individual's data is shared with websites and social networks in order to provide a more customized marketing experience.

[1] Since the recent scandal involving Edward Snowden and National Security Agency, it has been revealed that authorities may have access to more data from various devices and platforms.

[12] With social networks collecting a large amount of personal data such as birth date, legal name, sex, and photos there is an issue of dataveillance compromising confidentiality.

Tactics used by online users to conceal their identity, make it difficult for others to track the criminal behavior and identify those responsible.

Having unique identifiers such as IP addresses allows for the identification of users actions, which are often used to track illegal online activity such as piracy.

While dataveillance may help businesses market their products to existing and potential clients, there are concerns over how and who has access to customer data.

Cookies have been a new way for businesses to obtain data on potential customers, since it allows them to track their online activities.

Last but not least, discrimination towards certain community might be developed due to the findings of data analysis, which could lead to improper behaviours or over-reaction of surveillance.

Computer systems can only use the data they have, wand if this is not an accurate depiction of individuals or their situations then false representations can be created.

Privacy-enhancing technologies, otherwise known as PETs, have been utilized by individuals to reduce data collection and decrease the possibility for dataveillance.

In the case of adblock, the web browser extension is able to prevent the display of advertisements, which disrupts data collection about users online interactions.

[13] This law has become basic practice by many online services and companies, however, education on tracking tools with the general public differs and therefore can prevent the effectiveness of this sort of ruling.

Some of the various tools featured with these web browsers are the capabilities to block ads and remove cookie data and history.