Through discussion, role-playing, behaviour modelling, and other forms of direction, a dating coach trains clients to meet and attract romantic partners.
[2] Coaching styles and programmes differ from provider to provider, and may include advice on the art of conversation, pickup lines, how to dress, appropriate forms of touch, the science of love, and anything else that may improve dating prospects.
[5] Common elements of dating coaches' tips include the need to decide what you are looking for and remain positive.
Christian dating seminars, for example, may stress differences between love and lust and knowing one's own self-worth.
[8] Muslim dating seminars may also deal with how to find a mate without compromising religious principles.
[13] Both the film Hitch (featuring Will Smith) and the reality TV show The Pick-up Artist indicate a growing awareness of the presence of dating coaches in society and their function.