Bickler would go on to provide the vocals in advertisements, including Bud Light's "Real Men of Genius" TV and radio commercials.
[3] Dave Bickler's career began in 1968 as one of two lead singers and a musician in the early 1970s American rock group Jamestown Massacre.
Survivor experienced their big breakthrough in 1982, when they were asked by Sylvester Stallone to provide the theme song for his movie Rocky III.
[citation needed] Thanks to the song's success and another Top 20 single, "American Heartbeat", the album Eye of the Tiger peaked at #2 on the Billboard 200 chart.
Bickler left the band in late 1983 after he developed polyps on his vocal cords and required surgery and voice rest, a condition that would take a year and a half to recuperate from.
He rejoined Survivor in early 1993 as lead vocalist for a Greatest Hits album on Scotti Bros. featuring two new songs "You Know Who You Are" and "Hungry Years" (the latter of which he co-wrote).
[citation needed] In 2009, Bickler posted several new songs he was writing and recording for a future solo project via his Twitter account and website.
On February 2, 2012, he appeared on The Colbert Report singing a passage from Newt Gingrich's book A Nation Like No Other to the tune of "Eye of the Tiger".