During his tenure as co-president of Top Dawg Entertainment (TDE), Free directed music videos and short films with Lamar under the name the Little Homies.
[3][4] David Isaac Friley was born on November 13, 1986, in Inglewood, California; the son of a couple from the North and South Sides of Chicago.
[14] Free subsequently became Lamar's manager during his tenure and co-directed several of his studio albums and accompanying music videos under the collective name The Little Homies.
[20][21] Through the company, Free has written and directed several music videos and advertising campaigns for Calvin Klein, Converse and Cash App.
[22][23][24] On January 13, 2022, Free and Lamar announced they were producing an untitled comedy film with South Park creators Trey Parker and Matt Stone for Paramount Pictures.