The show uses Gorman's usual style of incorporating charts and maps into a story with a ludicrous premise, and was created to pay back the publishers' advance for his unwritten novel.
He received an email telling him that his website contained a Googlewhack—two words which, when searched for on Google, yield only one result.
The Googlewhack was "Francophile namesakes", and Gorman began to try other pairs of words in Google to see if any yield exactly one result, finding one that day and beginning email correspondence with the website's owner, a collector of photographs containing women and dogs.
After a party with his friends on New Year's Eve, he wakes up in Heathrow Airport with a ticket to Washington purchased by him, though he has no memory of it.
Upset at his failure to complete the challenge or write his novel, Gorman gets drunk in Austin, Texas and wakes up with a tattoo of his mock Texan driving license.
Over 150 shows in Australia and England, including at the Edinburgh Festival Fringe, he made enough money to pay back the publishers.
He is the owner of the tenth Googlewhack, who was unable to meet Gorman the previous day out of fear of having his website exposed to his girlfriend.
Gorman describes his work as documentary comedy, and Jason Zinoman compares his style to Steve Martin.
Gorman performed at the Edinburgh Festival Fringe in August 2003 before touring around the UK for three months, finishing at the Hammersmith Apollo.
Brandes describes the show as "a richly varied, delightful and at times surprisingly touching human tapestry".
[4] A positive review in The Sydney Morning Herald writes that the show has "increasing hilarity, sometimes verging on the hysterical" and notes that Gorman's "brief explosion of temper timed perfectly mid-show" is "effective because there is more than a kernel of truth".
[7] In a positive review, Steve Bennett of Chortle describes the plot as "full of jaw-dropping real-life twists".
Bennett watched an hour-long performance and commented that "reams of potential material is super-compressed", saying the show would be well-suited to a television series.
[8] Stephanie Merritt of The Observer gave a positive review, calling it "an oddly brilliant creation", though suggesting that Gorman should start the show at a "lower emotional pitch".