[2] Cross played for Third Division club Rochdale, where he scored against top-flight Coventry City in a third-round FA Cup game in 1971.
[5] In 1975–76, Cross scored hat-tricks on the opening and closing days the season,[6] the only Coventry City player to do so in a league campaign.
Cross scored 9 goals in 21 league games during his initial season at the club, but this wasn't enough to prevent relegation to the Second Division.
[11] Cross was asked to play as the lone striker during the 1980 FA Cup Final win against Arsenal.
[11][12] On 1 October 1980, Cross scored West Ham United's first, and to date only, hat-trick in European competition in a 5–1 win against Castilla.
He went on to play for Manchester City and Oldham Athletic, and spent the summers of 1983 and 1984 with Vancouver Whitecaps (where he totalled 46 appearances and 29 goals),[1][16] before rejoining West Brom for the 1984–85 season.
Jennifer played Netball Superleague for Northern Thunder[24] and Leeds Met Carnegie, and has appeared in the Lancashire Women's Cricket set-up.