David Leiser

[2] He was the founder and director of the Inter-Faculty Center for Decision Making and Economic Psychology (2003-2013) at Ben Gurion University.

He was chair of the steering committee of the Graduate Psychology Admission Exam at the National Institute for Testing and Evaluation (NITE) – Israel (2005-2017) .

In 2014 he co-founded and served as deputy director of the Center for Research on Pension, Insurance and Financial Literacy, BGU.

These include application of personality traits, relying on metaphors, embracing an ideology, and using the Good-Begets-Good heuristic, [7] whereby economic indicators judged to be good are lumped together with those that are bad.

They recommend engaging the public and explaining policy choices that are intelligible whenever possible, and thereby acquire a measure of trust that can serve policymakers when factors are too complex for the layman to understand.