David Lockton
Lockton, a two time Interscholastic All American swimmer, learned the butterfly from one of the stroke's developers and demonstrated it in exhibitions two years before it became legal.
[2] In 1965, Lockton started his own law firm and six months later formed Sports Headliners, Inc. in partnership with Chuck Barnes, former Director for Firestone.
Clients included A. J. Foyt, Parnelli Jones, Mario Andretti, Al and Bobby Unser, Johnny Rutherford, Jimmy Clark and Graham Hill.
Sports Headliners expanded its focus in 1968 to represent football champions, O. J. Simpson, Calvin Hill, Johnny Unitas and motorcycle daredevil, Evel Knievel.
In 1967 on behalf of a small group of private equity investors which included Donaldson, Lufkin and Jenrette; Lockton optioned 14 parcels of land constituting 800 acres (3.2 km2) in Ontario, California.
As President and CEO he oversaw the construction of the Ontario Motor Speedway (OMS), the marketing campaign and launched the first year of racing.
In addition to the award-winning marketing and PR campaign, Lockton introduced many innovations to the sport of automobile racing, including a private stadium club with annual subscription members, corporate suites, crash absorbent retaining walls and safety fences, the first Pro-Am celebrity race, and a computerized, wireless real-time timing and scoring system.
In 1971, Lockton sold his interest in OMS and was honored by the Society of Automotive Engineers[citation needed] for his contributions to safety in Automobile Racing.
The first nationwide real time wireless data network he created supported the QuoTrek and Signal services which won numerous awards.
With the QuoTrek's companion invention, Signal, a wireless modem linked to a PC and Lotus 1-2-3 software to manage multiple investment accounts, the services generated over $1.3 billion in revenues over their product lives.
George Guilder credited the QuoTrek in Life After Television (Norton 1992, pp 66–67) as the invention which created the communications paradigm known as “push” or “always on” data.
Financed by NBC, Cablevision Systems, TCI, The Grenada Group (Great Britain), Le GroupeVideotron (Canada), United Artists, A.C. Nielsen, Gannett, Sprint and Motorola, Interactive Network developed a device similar to the Informa, the “Interactive Control Unit,” which won the International Design Award for best consumer product in 1990.
At the time, these were variously called, “Enhanced TV,” or “Play Along TV.” IN established a Charter Interactive Advertising Consortium with P&G, Chrysler, Pepsi, American Airlines, and the Ad Council (the leader in public service announcements) to develop and test the first real time interactive and lead generating two-screen TV commercials.
In August 1994 on the eve of the national roll-out of the Interactive Network service, with a NASDAQ market capitalization of $250 million, IN suspended operations and the board of directors subsequently file litigation against lead investor, TCI for conspiring to wrongfully acquire title to IN's patents and intellectual property through a financing scheme.
Lockton served on the board of directors and consulted part-time to the company concentrating on intellectual property and special projects, including negotiations with Sony (owner of Jeopardy).
AirPlay was the first and only company to utilize the cellular networks to allow TV viewers to play along with television programming and win prizes in real-time games of skill on their cell phones.
In August 2009, after AirPlay failed to raise the marketing capital required to launch the service on a nationwide basis in the recession, all of the AirPlay intellectual property, including pending patents and software was acquired by WinView, Inc. WinView, Inc. is a Silicon Valley and New York based company that provides the nation's leading live In-Play sports prediction mobile platform.
The Company is leveraging its extensive experience in pioneering real-time interactive television games played on the mobile second screen, its foundational patents and unique business model.
These patents issued since 2011 are considered "Foundational" to both the technical requirements to synchronize the mobile second-screen with the TV picture to monetize the entertainment content and the commercials.
