He currently coaches Liam Broady,[3] and ATP Tour doubles tennis players Marcus Daniell, Marcelo Demoliner[4] and Matwé Middelkoop.

He has been prolific in British tennis, coaching amongst others Jamie Delgado, Arvind Parmar, Andrew Richardson, Martin Lee, Barry Cowan, Miles MacLagan and current players Liam Broady and Samantha Murray.

[9] In 1999 Miles Maclagan held two match-points against Boris Becker[10] and Arvind Parmar qualified for Wimbledon going on to upset the seeded future French Open champion Albert Costa.

David Sammel and the team of coaches at TeamBath helped guide Liam Broady, Samantha Murray, Anna Smith, Marcus Daniell (NZ Davis Cup) and Luke Johnson.

Players training at the academy included Anna Fitzpatrick, Stefania Boffa, Ana Veselinović, Henri Kontinen, Christina Mathis and Ilija Vucic.

[24] David's first book, Locker Room Power: Building an Athlete's Mind, was published in January 2014[25] and has been positively referenced by sports personalities including Stuart Lancaster,[26] Judy Murray[27] and Tim Henman.