He was unexpectedly given command of the 2nd Marines, and led the initial invasion of Tarawa, for which he was awarded the Medal of Honor and the British Distinguished Service Order.
Solidifying his reputation as a hard-driving and assertive leader, Shoup rose through the senior leadership of the Marine Corps, overhauling fiscal affairs, logistics, and recruit training.
Shoup opposed the military escalation in response to events such as the Cuban Missile Crisis and the Bay of Pigs invasion, but his strongest opposition was to U.S. involvement in South Vietnam.
[4][6] After high school, Shoup attended DePauw University, where he was one of 100 awarded the Edward Rector Scholarship, giving him full tuition.
Majoring in mathematics, he joined the Delta Upsilon fraternity and maintained high marks, narrowly failing the selection criteria for Phi Beta Kappa Society.
He opted to enroll in the Reserve Officers Training Corps (ROTC) to offset his living expenses, and later recalled that this was the only reason he joined the military.
[9] He developed an anti-imperialist attitude,[9] and his skepticism about American foreign policy, influenced by his small-town background, made him an outspoken opponent of the unnecessary use of military force.
[17] On April, 1 1927, Shoup and nine other officers were pulled from training to accompany a detachment of Marines sent to China to protect American interests during the instability of the Chinese Civil War.
[14] Embarking from San Diego with the 2nd Battalion, 10th Marines, Shoup's contingent was to play a primarily defensive role, and not engage in military action.
[25] Shoup was assigned to the 1st Provisional Marine Brigade, which was moved to Iceland in May 1941, supporting an occupation there to prevent Nazi forces from threatening it.
Replacing the outgoing British 49th (West Riding) Infantry Division, the brigade continued to garrison the country for several months, and he was there with the Headquarters Company at the time of the Japanese attack on Pearl Harbor in December 1941.
[26] In mid-1943, Shoup was transferred to the staff of Major General Julian C. Smith, commander of the 2nd Marine Division, and tasked to help plan the invasion of Betio on Tarawa Atoll.
At 16:00 on November, 21, he composed a lengthy situation report to division headquarters on USS Maryland culminating in the phrase, "Combat efficiency: We are winning.
[44][45] In December 1943, Shoup became chief of staff of the 2nd Marine Division, which was then refitting and training in Hawaii for the upcoming invasion of the Marianas in June.
Shoup was ordered by the Marine Corps Commandant General Lemuel C. Shepherd to establish a new fiscal office independent of Hill's authority.
Following his return to the United States in May 1959, he served as commanding general of Marine Corps Recruit Depot Parris Island, until October 1959.
Immediately after his appointment, Shoup sought to place new officers in key positions, in an attempt to overhaul the leadership of the Marine Corps.
[58] Shoup's outlook on Cold War conflicts was greatly influenced by his upbringing, and he was frequently an opponent of military action against the Soviet Union.
He finally learned the intent of the CIA when the officer, Colonel Jack Hawkins, contacted him on the night of the invasion, pleading with him to appeal to Kennedy for air support.
With Kennedy's relations with the Joint Chiefs of Staff strained, particularly following the Cuban Missile Crisis, he called upon Shoup privately for many consultations.
[67] The forum was relatively small and initially received little publicity, but in February 1967 Shoup submitted the text of the speech to Senator Rupert Vance Hartke, who entered it into the Congressional Record.
The speech grew in popularity, and Shoup did an interview for ABC News where he elaborated that, while he was not a pacifist, he felt the war was "not worth the life or limb of a single American.
He feared the conflict had endangered the nation's historical identity, and argued increasing the troop levels in Vietnam would only aggravate the strategic problems there.
[72] He opposed many of the strategies associated with troop escalation, notably the air campaign over North Vietnam, which he saw as an aggressive measure causing civilian casualties that could draw the People's Republic of China or the Soviet Union into the conflict.
[81] Shoup's opposition to the war garnered resentment from many of the other officers in the Marine Corps, and was met with criticism that he was becoming mentally unfit or was treasonous in his actions.
[67] By December 1967, he had lost favor with the Johnson administration, his activities were monitored by the Federal Bureau of Investigation, and his patriotism was called into question in the media.
Although severely shocked by an exploding enemy shell soon after landing at the pier and suffering from a serious, painful leg wound which had become infected, Col. Shoup fearlessly exposed himself to the terrific and relentless artillery, machine gun, and rifle fire from hostile shore emplacements.
Rallying his hesitant troops by his own inspiring heroism, he gallantly led them across the fringing reefs to charge the heavily fortified island and reinforce our hard-pressed, thinly held lines.
Upon arrival on shore, he assumed command of all landed troops and, working without rest under constant, withering enemy fire during the next 2 days, conducted smashing attacks against unbelievably strong and fanatically defended Japanese positions despite innumerable obstacles and heavy casualties.
By his brilliant leadership, daring tactics, and selfless devotion to duty, Col. Shoup was largely responsible for the final decisive defeat of the enemy, and his indomitable fighting spirit reflects great credit upon the U.S.