He promotes a variety of pseudoscientific ideas such as raw foodism, alternative medicine, and anti-vaccine sentiment.

He has been described as "[o]ne of Facebook's most ubiquitous public figures" as well as an "internationally renowned conspiracy theorist" and a "huckster".

[6] He introduced the diet to Thor Bazler (then known as Stephen Arlin), who had attended the same high school as Wolfe, and this led to the founding of their company Nature's First Law.

[5] By 2005 Wolfe had become an evangelist for raw foods, travelling and speaking, while Bazler stayed in San Diego and tended to the Nature's First Law business.

[21][22] Wolfe is president of the Fruit Tree Planting Foundation,[23] which received its IRS nonprofit certification in 2002.

He has been accused of convincing people they can prevent or cure real ailments with ineffective supplements and demonizing life-saving vaccines and cancer treatments.

Wolfe's various websites and online stores sell alternative products he claims treat or prevents cancer.

[44][45][46][47] Wolfe advertises on Facebook his colloidal silver products, despite the National Institutes of Health's warning that they are "not safe or effective for treating any disease or condition".

[31][50][51] Wolfe believes that gravity is a toxin and that "water would levitate right off the Earth" if the oceans were not salty.