The event was then promoted by "Big Bill" France, co-founder of NASCAR, and the family business (now known as International Speedway Corporation) still promotes the 200 and the entire Bike Week races at Daytona International Speedway, including the Daytona Supercross which is known for its world-class pyrotechnics and light show.

Law enforcement for Bike Week is provided by the Daytona Beach Police Department and the Volusia County Sheriff's Office.

In April 2009, a New York-based holding company named Mettemp filed a claim in the State of New York as being the owner of the phrase "Daytona Beach Bike Week."

Daytona Beach area businesses that have marketed T-shirts and other products with this slogan have been contacted by the NY company, claiming infringement of trademark.

[17][18] In 1991, the Daytona Beach Convention and Visitors Bureau created a second motorcycle festival event in October, named Biketoberfest.