The business was initially funded using profits from Mr Afriyie's previous successful business venture, IT solutions firm Connect Support Services Ltd.[1] Based in a small office in Victoria, London, the service was set up to offer a tailored stream of information and analysis covering the latest developments in UK politics, designed to assist public affairs professionals in achieving their campaigning objectives.

Mr Afriyie sold his 72 per cent stake in DeHavilland to publishing, information and events business EMAP in July 2005 for a reported £13m,[2] two months after he became Conservative MP for Windsor.

[7] In 2012, it was widely reported that DeHavilland would be sold to rival political monitoring provider Dods (Group) PLC.

[8] However, the planned deal was dropped[9] after being referred to the Competition Commission by the Office of Fair Trading, which ruled that if combined, the two companies would command a market share of more than 25 per cent.

[13] On the 12th February 2021 it was announced that DeHavilland and had been sold for £15 million to international alternative asset fund management group Bridgepoint.