Pleased with the design by Hawley Pratt for the character, Edwards contracted with DFE to produce the animated titles for the film.

Also in 1964, DePatie and Freleng's longtime employer, Warner Bros., contracted with DFE to produce additional new Looney Tunes and Merrie Melodies cartoon shorts for theatrical release.

The Pink Panther theatrical animated shorts became the basis of a Saturday-morning cartoon, The Pink Panther Show, on September 6, 1969; the show also included theatrical animated shorts of The Inspector (introduced in 1966)[5] and eventually The Ant and the Aardvark, Roland and Rattfink (introduced in 1968),[6] and The Texas Toads (Tijuana Toads).

Like most animated television cartoons at the time, The Pink Panther Show contained a laugh track with narration.

The show was popular on NBC's Saturday morning line-up, starting as a half-hour program and expanding a few years later to 90 minutes each week.

The studio provided the animated sequences for the 1969–1970 television series My World and Welcome to It, based on the drawings of James Thurber.

However, select 1964–1967 DePatie–Freleng Looney Tunes and Merrie Melodies were panned by fans and critics alike, with some of the harshest judgements made against cartoons directed by Rudy Larriva.

Marvel would continue to produce animated shows through a partnership with Saban, which had recently acquired a 50% stake in Fox Kids.

Although many DePatie–Freleng employees contributed greatly to the success of its product, story artist and Disney and Warner alumnus John W. Dunn created most of the studios' new cartoon series, both for theatrical release and for television.

In a short time, DFE began producing television shows as well as theatricals and specials, becoming a competitor to Hanna-Barbera and Filmation.