It is updated several times a day, with entertainment industry news as its focus.

She began the Deadline Hollywood Daily (DHD) blog in March 2006 as an online version of her column.

She was also given a five-year-plus employment contract reported by the Los Angeles Times as "millions of dollars", as well as part of the site's revenue.

[5] The publication expanded to New York in 2010 with the hiring of Variety reporter Mike Fleming Jr. as its New York editor,[6] Financial Times editor Tim Adler to lead Deadline London,[7] and Nellie Andreeva for the site's television coverage as "co-editors-in-chief, TV".

[8] Finke remained the editor of Deadline Hollywood until November 2013, when she left after a year-long disagreement between herself and Penske, which had bought Variety, a competing trade magazine and website.