[3][4] After being on two-year hiatus for music, Martinez started to archive all of her Instagram posts and teased the upcoming album on February 18, 2023.

[6] In March 2023, Martinez uploaded a post to Instagram featuring a cryptic message and a photo showcasing the alter-ego pink fairy or nymph character "emerging from a prone human form".

A version of Martinez with pink skin, multiple eyes, and fairy-like wings then appears from Cry Baby's heart and elevates to the surface.

Near the end, the elevating Martinez rips a cord connecting her alter-ego, Cry Baby, trying to escape the grave.

As the dancers finish burying Cry Baby, Martinez pops out of the ground and the video ends.