Despite a number of delays, the album was confirmed to be released on February 17, 2009, to coincide with the "Death of Analog" television.

The track list was also confirmed on the Metropolis Records website, along with the following press release: The album was mixed by the producer/engineer Tim Palmer, who has worked with The Cure, Dead or Alive, Gene Loves Jezebel, HIM and U2.

On January 23, 2009, Julien-K's Myspace page announced that, on February 17, 2009, their first single "Kick the Bass" (with "Dreamland" as a B-side) would be released digitally, coinciding with the planned end of analog television in North America.

As a teaser, the explicit version of the video was released exclusively on February 10 on Playboy Online which also had a cameo appearance by Linkin Park's lead vocalist, Chester Bennington, his wife Talinda, and Julien-K's Director of Activities Church.

The site also offered a three-day trial to coincide with the release, though verification of age (18+) was needed.