On October 13, 2023, Bad Bunny released his fifth solo studio album Nadie Sabe Lo Que Va a Pasar Mañana, which debuted at number one on the US Billboard 200 with 184,000 units and reached the top 10 in five more countries.

[7] His decision on giving the album that title is because of him initially hating taking photos but eventually getting used to it, additionally stating that the idea is "enjoying the moment when I could and valuing memories".

[12] The album's opening track, "Nuevayol", begins with a sample of "Un Verano en Nueva York", originally performed by Andy Montañez and El Gran Combo de Puerto Rico, later switching to a fusion of reggaeton and dembow rhythms, similar to the singer's 2022 single "Tití Me Preguntó".

[16][9] "Turista" is a slow-paced bolero with lyrics that reflect on a brief relationship, comparing it to the perspective of travelers who arrive in a country to briefly "enjoy what is there, yet, once they leave, they are not confronted with the struggles that local residents must face".

[19][20] On December 5, 2024, Bad Bunny would release the lead single "El Clúb", an "ethereal" track that fuses "pulse-quickening house beats" with a "nostalgic" feel.

[16] On December 25, he would tweet a numbered list of 17 songs, all labeled as "bomba"; this tactic was previously used to promote Nadie Sabe Lo Que Va a Pasar Mañana.

[23] The album's tracklist was revealed on January 3, 2025, along with an accompanying short film on YouTube, co-directed by Bad Bunny and starring actor, filmmaker and playwright Jacobo Morales.

[25][26] In further promotion of the album, he served as a co-host on The Tonight Show Starring Jimmy Fallon on January 13, additionally performing "Voy a Llevarte Pa' PR".

"I don't want to leave here"), which will take place at San Juan's Coliseo de Puerto Rico José Miguel Agrelot for 30 dates from early July to mid-September.

"[11] NME's Lucas Villa commended the album for "revolutionizing Puerto Rico’s folk music", as well for blending nostalgic sounds recalled from Bad Bunny's childhood with contemporary production.

Tatiana Lee Rodriguez of Pitchfork praised the narration of Puerto Rico's struggle for sovereignty "rooted in compounded centuries of Spanish, then American, colonization".

[38] In a positive review, Clash's Robin Murray considered the album to be "a love letter to [Bad Bunny's] heritage" and additionally stated that it is "potent and personal".

[20] The track gained significant attention on social media sites such as X (formerly Twitter) and has been denounced by pro-statehood advocates (estadistas), some of who continue to see Hawaii as a successful model for Puerto Rican statehood.

[51] In the Netherlands, Debí Tirar Más Fotos debuted at number one on the Dutch Album Top 100, becoming Bad Bunny's first chart-topping project and the 1000th to reach this milestone in the country.