[11] Their "urban branding" projects included city identities for Philadelphia and Santa Monica, as well as the look and architectural landscape of the 1984 Summer Olympics in Los Angeles.

[6]: 19 In Stylepedia, authors Steven Heller and Louise Fili wrote that the graphical elements of that Olympics "epitomized a carnivalesque modernity" and placed the work in the Pacific branch of the New Wave design movement.

[13] The firm also designed Hasbro's New York facility, and has worked with the City of Santa Monica, the Museum of the African Diaspora, Disney World, and McCaw Hall.

[10] In 2013 the WUHO Gallery hosted the first retrospective of Deborah Sussman's early work, spanning her days at Eames Studio up to the 1984 Olympics.

Before Sussman became involved, the 1984 Olympic design consisted of a red, white, and blue "star-in-motion" logo that was considered inappropriate because of its nationalistic expression of the United States.

By combining the traditional elements of the U.S. flag with new colors and forms, they achieved what architect Jon Jerde referred to as "Festive Federalism."