[2][3] According to DJ Magazine it is "best remembered for marrying underground credibility and diversity with an open-minded attitude towards pop".

It was home to Kylie Minogue in the mid-late 1990s, when working with Saint Etienne, Brothers in Rhythm (who produced her single "Confide in Me"), and others.

[5][6] Among the other artists to record for the company were Guru Josh, Black Box, M People, Way Out West, Sasha, Jam Machine[7] and Republica.

[8] Deconstruction Records was written a number of ways, including Sony and Three Six Zero Group relaunched the label in July 2009, again under Mike Pickering; its first release was Sasha's "Xpander" in August 2009.

[2][4] They relaunched some of its back catalogue, and announced some new signings in late 2009, including Axwell, Diagram of the Heart, Retro/Grade and Way Out West.