The song was released to digital outlets on December 16, 2014, as the second single from the band's ninth studio album, The Pale Emperor (2015).

[8] A music video directed by textile design artist Bart Hess[9] was released on to YouTube on December 19 to promote the single.

"[12] The video is inspired by the snake-on-a-staircase scene from Beetlejuice, with the "snake" imagery based on textured fabric designs Hess had previously created.

"[19] The video begins with footage of Manson standing in front of a white screen, performing the song while wearing a "reverse reverend outfit."

As a nude Amy Gilson contorts her body, a rippling growth appears across the screen before breaking apart into several segments.

The black cylindrical waveform slowly consumes Gilson's body while pulling it together and breaking it apart from multiple directions.

33 on Billboard's Mainstream Rock Chart on the issue dated December 23, 2014 as the "greatest gainer" that week,[21] before rising to No.