The track was released in the United Kingdom on 9 September 2012 as the third official single from the ill Manors soundtrack, a film which Plan B also directed.

The track was originally composed as a freestyle rap, entitled "Michelle", and later reworked into a soul number for inclusion in Ill Manors.

[3] An iTunes Store pre-order link confirmed the final track listing of the digital single,[4] and in a similar format to the ill Manors EP, contains three remixes, an a cappella version and an instrumental.

The New Machine remix, featuring a combination of Ed Sheeran's chorus, the original album version, alongside new rap verses from Chip and Devlin, premiered on YouTube on 8 September 2012.

[6] The video shows footage of Drew performing the song in a dimly lit room in a derelict warehouse, intertwined with clips from ill Manors, featuring the character Michelle, played by Anouska Mond.