[1][2][3][4] It performed media monitoring services, conducted research using the Freedom of Information Act and also created strategic communication to negatively influence the public image about individuals, firms, candidates and organizations who oppose their clients.
[2][5][6][7] Definers shared at least nine current and former executives, as well as its office space, with America Rising, a Republican-affiliated political action committee, and NTK Network, a digital news aggregator.
[14][15] Definers often supports its clients by pitching stories to news outlets such as NTK Network and America Rising, which were sometimes picked up by larger media organisations like Breitbart[16][17] and GotNews, which was owned by the alt-right activist Charles C.
Bush, criticized the hiring of Definers Public Affairs, saying that: "Mr. Pruitt appears not to understand that the two most valuable assets EPA has is the country’s trust and a very committed professional work force.
[30][31][32] A research document circulated by Definers to reporters this summer, just a month after the House hearing, linked George Soros, a frequent subject of antisemitic conspiracy theories, to critics of Facebook.
[29] George Soros' Open Society Foundation put a statement out that said the content was a "deliberate strategy to distract" from Facebook's own scandals and that the "methods threaten the very values underpinning our democracy.