The development of the label had been encouraged by Greg Shaw who Allen had come to know through the international independent record scene and a mutual interest in psychedelic culture.
By 2002 Delerium had become inactive as the market for new psychedelic and progressive rock bands faded, but a couple of releases were re-issued including Psychomuzak's album The Extasie (2004) – which was produced by Porcupine Tree's Steven Wilson – and Porcupine Tree's Moonloop, which was previously a fan club only album that was reissued in limited quantities on both CD and vinyl.
Alongside Molten Allen ran a reissue label called Lightning Tree which rediscovered 1960s and 1970s recordings by Marianne Segal, Jade, Edwards Hand, The Picadilly Line and Stallion.
The Lightning Tree labeul's most popular release was a collection of the original 78 rpm recordings that were covered by and inspired the Bonzo Dog Doo-Dah Band.
[3] The Freak Emporium was reviewed and featured on BBC Radio 6 (The Freakzone), and in magazines and newspapers including The Guardian, Bizarre and Record Collector.
[4] The Freak Emporium ceased trading in late November 2007, citing the problem of VAT free imports from the Channel Islands as the principal reason.