In early 1998, Dejan Papić, who was a computer programmer at the time, translated Terry Pratchett's The Colour of Magic, so that his wife could read it in their native language.

During its initial years, the publishing company faced a bombing, a social crisis and lack of funds, so it progressed at a slow pace.

Today, some of this publisher's foreign language titles include the names of classic authors (Shakespeare, Goethe, Gogol, Chekhov, Kafka, Proust, Musil) and numerous contemporary writers with works mostly from English, Spanish, German, French and Russian speaking territories such as: Nobel winners Mario Vargas Llosa, Herta Muller, José Saramago, Gunter Grass, Toni Morrison, Czeslaw Milosz, Mo Yan, Svetlana Alexievich, George Eliot, Max Frisch, Mark Aldanov, Sylvia Plath, Agatha Christie, Henry Miller, Hans Fallada, John Cheever, Bret Easton Ellis, Amin Maalouf, Ana María Matute, Tony Parsons, Roberto Bolaño, Margaret Atwood, Martin Walser, Bill Bryson, Khaled Hosseini, Victor Pelevin, Lucinda Riley and many others.

Laguna has also published a great number of Serbian classics and works by contemporary authors and the list includes names such as Vuk Karadžić, Stevan Sremac, Borisav Stanković, Branislav Nušić, Ivo Andrić, Miloš Crnjanski, Slobodan Selenić, Borislav Pekić, Svetlana Velmar-Janković, Dobrica Ćosić, Miroslav Antić, Đorđe Lebović, Živojin Pavlović, Dušan Radović, Dragoslav Mihailović, Dušan Kovacević, Ljubivoje Ršumović, Filip David, Dragan Velikić, Radoslav Petković, Svetislav Basara, Goran Petrović, Vladan Matijević, Jovica Aćin, Goran Gocić, Ljubica Arsić, Vule Žurić, Ivana Dimić, Vladimir Kecmanović, Vladimir Arsenijević, Radmila Lazić, Nikola Malović, Ivan Ivanji, Igor Marojević, Mirjana Novaković, Uroš Petrović, Dejan Stojiljković, Slobodan Vladušić, Marko Vidojković, Vladimir Tabašević, Viktor Lazić and others.

In its gradual expansion over the years, Laguna began opening readers' clubs in cities all over Serbia and today there are over 600 000 members in 60 clubs in 29 cities in Serbia (Belgrade, Lazarevac, Smederevo, Novi Sad, Novi Pazar Niš, Kragujevac, Zrenjanin, Gornji Milanovac, Jagodina, Kraljevo, Leskovac, Pančevo, Požarevac, Lebane, Sremska Mitrovica, Subotica, Valjevo, Vršac, Zaječar, Čačak, Šabac, Kruševac and Užice) and the region (Bijeljina, Banja Luka, Sarajevo, Tuzla, Nikšić, Podgorica).

Some of them include Let's exchange gifts, when every person to donate blood gets a book as a present, Autograph for Safety, during which all collected funds are used to equip the sensory room in Dušan Dugalić, a school for children with special needs; Bring Libraries to Life Again has enabled the collection of over 15,000 books to help libraries destroyed in the floods of 2014.

Laguna has also hosted numerous book donations for schools and other institutions and their libraries, as well as for women in safe houses; together with Coca-Cola Laguna has organized book donations for orphaned children and joined forces with the bank Eurobank and the Ana and Vlade Divac Foundation to open libraries in 27 daycare centers across Serbia.

The list of popular writers that have visited Serbia at Laguna's invitation are Mario Vargas Llosa, Tony Parsons, Tracy Chevalier, Tariq Ali, Amitav Ghosh, William Paul Young, Lucinda Riley, Javier Sierra, Mo Hayder, Pierre Lemaitre, Heleen Van Royen, Giulio Leoni, Luca di Fulvio, Luc Besson, Juan Gómez Jurado, Guy Gavriel Kay, Nataša Dragnić and many others.

Among other recognitions, the international award for freedom and journalism should be mentioned, as well as the Liplje prize of the Banja Luka book fair for contemporary literature,[37] the journalists' award for the most professional collaboration with the media in 2011, 2012, 2015 and 2018,[38] the prize of the Belgrade City Library for the most read foreign title in 2008, 2009, 2012, 2013, 2014 and 2018 and for publisher of the year,[39] and Laguna has also been voted publisher of the year by journalists' choice multiple times at the Belgrade Book Fair.

The list of publications includes the works of renowned children's and young adult authors such as Miroslav Antić, Gradimir Stojković, Ljubivoje Ršumović, Vlada Stojiljković, Uroš Petrović, Igor Kolarov, Branko Stevanović, Vladislava Vojnović, Gordana Maletić, Robert Takarič, Vesna Ćorović Butrić, Vesna Vidojević Gajović, Zoran Penevski, and others.