The channel was founded in 2004 by the German media entrepreneurs Markus Langemann and Cosmin Ene and started broadcasting on 1 April 2005.

[citation needed] The channel specializes in a varied range of music styles.

In the daytime it plays more popular music, and broadcasts more specific styles at night, such as disco or rock.

A HD version was launched in December 2012, as part of the HD+ package.

[6] In October 2023, Deluxe Lounge started broadcasting free-to-air on Astra 19.2°E.