Demand-chain management

[3] The organization's supply chain processes are managed to deliver best value according to the demand of the customers.

[4] A study of the university in Wageningen (the Netherlands) sees DCM as an extension of supply chain management, due to its incorporation of the market-orientation perspective on its concept.

[8] To create sustainable competitive advantages with DDSN, companies have to do deal with three conditions: Alignment (create shared incentives), Agility (respond quickly to short-term change) and Adaptability (adjust design of the supply chain).

[2] The demand chain begins with customers, then funnels through any resellers, distributors, and other business partners who help sell the company's products and services.

[11] Customers demand is hard to detect because out of stock situations (OOS) falsify data collected from POS-Terminals.

In order to raise demand-driven levels, companies need to undertake a systematic effort that has three elements: Companies must have an appropriate performance-measurement system to be applied on a regular basis to identify areas to be improved in order to establish a sustainable continuous improvement process.

The self-assessment will allow organizations to discern its strengths and gaps, and define improvement actions linked to the business planning process.

The provided a set of features and requirements for an audit methodology that can be considered when developing a DDSC assessment:

Demand chain management is aimed at managing complex and dynamic supply and demand networks. [ 1 ] (cf. Wieland/Wallenburg, 2011)