Demand reduction refers to efforts aimed at reducing the public desire for illegal and illicit drugs.
Some discussions of demand reduction make a distinction between policies that address single issues (such as public "knowledge-of-harms") or are short-term interventions(in-school programs), and those that approach drug demand as a complex issue with multiple social risk factors.
[citation needed] In September 2011, Canada implemented new color graphic depictions of the consequences of smoking, mandating that they cover 75% of the front and back of each carton, health information messages on the inside of the pack, and toxic emissions statements.
[2] Each tobacco product features one such image from a series, which includes people dying in hospitals, rotting mouths, and dissected body parts depicting tumors, along with simple bold messages stating that cigarettes cause cancer, mouth disease, impotence, and harm babies.
[4] Other examples of demand reduction programs include D.A.R.E., the State of Montana's Not Even Once.,[5] and the drug policy of Sweden.