The Broncos have nine primary members enshrined in the Pro Football Hall of Fame: John Elway, Floyd Little, Shannon Sharpe, Gary Zimmerman, Terrell Davis, Champ Bailey, Steve Atwater, and Randy Gradishar, along with late club owner Pat Bowlen.

[17] Red Miller, a long-time assistant coach, was hired and along with the Orange Crush Defense (a nickname originated in 1977, also the brand of the popular orange-flavored soft drink) and aging quarterback Craig Morton, took the Broncos to what was then a record-setting 12–2 regular-season record and their first playoff appearance in 1977, and ultimately made their first Super Bowl appearance in Super Bowl XII, in which they were defeated by the Dallas Cowboys (Morton's former team), 27–10.

Elway was named Super Bowl MVP, completing 18 of 29 passes for 336 yards, with an 80-yard touchdown to wide receiver Rod Smith and one interception.

After a 6–10 record in 1999, mostly due to a season-ending injury to Terrell Davis, the Broncos recovered in 2000, earning a Wild Card playoff berth, but losing to the eventual Super Bowl champion Baltimore Ravens.

ESPN commentator and Super Bowl-winning quarterback Joe Theismann gave the 2006 defense the name "Bad Blue" on Monday Night Football as they played the Ravens.

[51] On January 11, 2009, two weeks after Shanahan was fired, the Broncos hired former New England Patriots' offensive coordinator Josh McDaniels as the team's new head coach.

[63] In March 2012, the Broncos reached an agreement on a five-year, $96 million contract with former longtime Indianapolis Colts' quarterback Peyton Manning, who had recently missed the entire 2011 season following multiple neck surgeries.

[75]On January 12, 2015, one day after the divisional playoff loss to the Colts, the Broncos and head coach John Fox mutually agreed to part ways.

[121] On November 1, 2021, the Broncos traded franchise legend Von Miller to the Los Angeles Rams in exchange for a 2nd and 3rd round pick in the 2022 NFL draft.

[123] After another mediocre performance in the 2021 season with the Broncos going 7–10, head coach Vic Fangio was dismissed on January 8, 2022, after losing to the Kansas City Chiefs.

[133][134] On December 26, with the Broncos sitting at 4–11 following a 51–14 Christmas Day loss to the Los Angeles Rams, Hackett was fired and replaced by interim head coach Jerry Rosburg.

The rivalry was ignited in its present form in 1977, when the Broncos advanced to their first Super Bowl by defeating the defending champion Raiders in the 1977 AFC Championship.

The Broncos defeated the Chiefs at Arrowhead Stadium in the divisional round of the 1997 NFL playoffs, en route to their first Super Bowl victory.

In the 1986 AFC Championship, quarterback John Elway led The Drive to secure a tie in the waning moments at Cleveland Municipal Stadium; the Broncos went on to win in 23–20 in overtime.

After a long drive, John Elway threw a 20-yard touchdown pass to running back Sammy Winder to give Denver a 38–31 lead.

[162] Perhaps the most memorable postseason matchup occurred in the 1997 AFC Championship, in which the Broncos defeated the Steelers 24–21 at Three Rivers Stadium, en route to their first Super Bowl victory.

Eight years later, the Steelers returned the favor at INVESCO Field at Mile High, defeating the Broncos 34–17 in the 2005 AFC Championship, and subsequently won Super Bowl XL.

[189] In late 2012, the Broncos announced that the stadium would receive $30 million upgrades including a new video board in the south end zone three times larger than the previous display.

[196] The Broncos' popular live animal mascot Thunder was the inspiration to incorporate a horse-head profile as part of the logo on the team's helmets.

[197] During a February 4, 1997, press conference introducing the new logo, the team president and the art director for Nike, who were the creators of the new design, described it as "a powerful horse with a fiery eye and mane.

[201] From 2003 to 2011, these pants were primarily used for select prime-time and late-season home games (excluding the 2008 season), and since 2012, are used exclusively with the now-alternate navy blue jerseys — see next section.

When the two teams met at INVESCO Field at Mile High later that season (Week 11), the NFL allowed the visiting Chargers to choose their uniform color in advance, and they chose navy blue, forcing the Broncos to wear their white jerseys at home.

[204] The change was made due to overwhelming popularity with the fans, who pressured the Broncos to return to orange as the team's primary home jersey color.

[208][209] In 2016, the Broncos' unveiled a new Color Rush uniform, which the team wore for a Thursday Night game at the San Diego Chargers on October 13, 2016.

[211] In a Week 2 game vs. the Washington Commanders in 2023, the Broncos wore their white jerseys at home for the first time since 2003, to honor the 25th anniversary of the Super Bowl XXXIII team.

On April 22, 2024, the Broncos unveiled a simpler uniform design, eliminating the mismatched jersey and pant stripes that characterized their 1997 redesign and reverting to a more vintage block number style and letters inspired by the signage of Colorado's national parks.

[239] Dave Logan is the play-by-play announcer, with former Broncos' wide receiver Ed McCaffrey serving as the color commentator beginning in 2012, replacing Brian Griese.

On May 26, 2011, the Broncos announced that KUSA channel 9, an NBC affiliate also known as 9NEWS in the Rocky Mountain region, will be the team's new television partner for preseason games.

[241] In 2011, the Broncos began a partnership with KJMN, 92.1 FM, a leading Spanish language radio station owned by Entravision Communications (EVC).

The partnership also includes broadcasting rights for a half-hour weekly TV show on KCEC, the local Univision affiliate operated by Entravision Communications.