Derrty Entertainment

Derrty Entertainment is a record label founded by rapper Nelly in 2003.

It operated as a division of Motown and served as the parent company for its now-defunct predecessor and sublabel, Fo' Reel Entertainment.

[1] Nelly's St. Lunatics cohort, Ali Jones served as president for the label, although it has lacked much activity.

[2] A namesake multimedia company—Derrty Ventures—was also co-formed by Nelly, Michael Chaffin and J Erving in 2017, which includes the clothing line Derrty Apparel.

[3][4] In 2003, Nelly launched the women's fashion brand Apple Bottoms with Yomi Martin, Nick Loftis, and Ian Kelly, including clothing, perfume and accessories.