Some artists in the campaign include: Afrokilla, Alice Hargrave, Anthony Lewellen, Ashley Lin, Bob Faust, CZR PRZ, Carlos Rolón, Carlos Segura, Cody Hudson, Cristi López, Dan Grzeca, Dont Fret, Elloo, Emmy Star Brown, Esther Garcia, Gabriel Villa, Hector Duarte, Jason Pickleman, Jeff Zimmerman, Johnny Sampson, Kelly Knaga, Langston Allston, Lori Seidemann, Moises Salazar, Penny Pinch, Pouya Ahmadi, Rosemary Holiday Hall, Rubén Aguirre, Shannon Downey, Sonnenzimmer, Substance Collective, The Kid From Pilsen, Thomas Williams, Unyimeabasi Udoh, William J. O’Brien, and Won Kim.

[57] Great Ideas of Humanity is a series of advertisements in which contemporary artists and designers are asked to create artwork that responds to quotes by leading scientists, philosophers, and academics.

[60] Contributors include Matthew Hoffman on Susan B. Anthony, Andy Gregg on Mary Wollstonecraft, Renata Graw on Hypatia, 50,000feet on Goethe, Margot Harrington on Sojourner Truth, Cocu Liu on George Sand, Pouya Ahmadi on Rumi, Patternbase on Lucy Larcom, Eileen Tjan on Goethe, Kimberly Terzis on Anne Sophie Swetchine, Alexander Skoirchet on Buddha, Marcus Norman on Lucy Larcom, Tanner Woodford on Edith Wharton, Veronica Corzo-Duchardt on Goethe, LaShun Tines on Frederick Douglass, Matthew Terdich on Benjamin Franklin, Bibliothèque on Alfred North Whitehead, Hugh Dubberly on John Dewey, and Ivan Chermayeff on Oliver Wendell Holmes Sr.

The Chicago Design Market is "a rotating series of pop-up shops that create the unexpected by placing small emerging artists alongside larger established businesses.

[63] Contributors to the Design Pack include Laura Park, Shawna X, Chad Kouri, Susan Kare, Yann Legendre, Paula Scher, Jay Ryan, Mike McQuade, Paul Octavious, Erik Spiekermann, Max Temkin, Debbie Millman, Art Paul, Simon Whybray, Mike Mitchell, Scott Thomas, Matthew Terdich, Jez Burrows, Jason Polan, Jessica Hische, Cody Hudson, Nick Adam, Matthew Hoffman, Magdalena Wistuba + Anna Mort, Eric Hu, Olly Moss, Tanner Woodford, Milton Glaser, and Sonnenzimmer.