Design principles

A good balance between unity and variety must be established to avoid a chaotic or a lifeless design.

Dominance is created by contrasting size, positioning, color, style, or shape.

Printed maps can be good examples as they have an exact scale representing the real physical world.

A representation “lacks scale” when there is no exact cause linking it to lived experience, giving it a physical identity.

[2] There are several ways to develop a similar environment:[2] Movement is the path the viewer's eye takes through the artwork, often to focal areas.