The book contains 450 photographs of new and old Apple products taken by Andrew Zuckerman, showcased on stark white backgrounds.

[1] In addition to its photographs, the book also discusses the materials used in Apple products and techniques used by the company's design team.

[4] Apple stated that the book is printed on "specially milled, custom-dyed paper with gilded matte silver edges, using eight color separations and low-ghost ink", and that it was linen-bound, hardcover, and developed "over an eight-year period".

Rene Ritchie of iMore gave a positive review, noting that the book "collects and catalogs the products willed into the world by Steve Jobs, Jony Ive, and the team they assembled in Cupertino" and that it "is one of the most finely crafted books [he has] ever owned".

[5] Kif Leswing of Business Insider gave a negative review, describing the book as "Ive's vanity project" and stating that many of its photos have been released by Apple before.