On 9 February 2018,[3] Flam uploaded the first episode of the series which was originally called En svensk tiger, as a part of his podcast Dekonstruktiv kritik.

After episode three, the podcast changed its name to Det här är en svensk tiger after pressure by Beredskapsmuseet.

[5] During the spring and summer of 2020, the book received attention due to the cover of the book which is a parody/satire of Bertil Almqvist's drawing En svensk tiger for the SIS (Statens Informationsstyrelse [sv], English: The State's Information Board) during World War II.

Flam's version depicts the same blue and yellow tiger, winking and raising its right paw with an armband on its left foreleg featuring a swastika.

On 11 June 2020, the police seized 2,282 copies (1.5 tons) of the book's third edition directly from the warehouse of Samizdat Publishing AB in Bromma.