In 2009, the character was involved in a controversial storyline in which he had an affair with Tyra Hamilton (Eva Marcille), a woman he'd come to know as his aunt, though it was later revealed that they are not related.
In 2011, the character would be written into more traditional soap opera plots starting with the revelation that he is the long lost grandson of the wealthy Katherine Chancellor (Jeanne Cooper).
Due to the chemistry between the characters, the pairing of Devon and Hilary quickly amassed a very active fan base and as well as critical acclaim which propelled them to supercouple status.
[2] Devon rejects Tucker and Katherine as Yolanda (Debbi Morgan), now called Harmony, returns looking to make amends and explain her actions.
[5] Though she doesn't want to hurt Neil, Hilary admits her feelings for Devon and they grow closer after they are stranded on the side of the road over night.
[6] Devon later agrees to a date with Abby (Melissa Ordway) hoping to get Cane and Lily off his back just as Hilary is ready to make a decision about their future.
However, they continue seeing each other in secret only to be caught by Cane's father Colin Atkinson (Tristan Rogers) who blackmails Devon into paying him off in exchange for his silence.
As Devon awaits news after offering a reward, he tracks down the pilot that transported Hilary from the island who reveals she is in Genoa City.
Ashley Abbott (Eileen Davidson) comes aboard and allows the research project to set up shop in Jabot Cosmetics lab.
When Jack and Neil form the Abbott-Winters Foundation to support recovery centers across the country, Hilary convinces Devon to donate $1 million to challenge Ashley.
[9] Despite a humiliating fall on air, Devon convinces Mariah to serve as a temporary replacement until he can find a permanent host as Hilary refuses to return to the job.
Hilary gains ownership of GC Buzz in the divorce with stipulation that she can't fire anyone for a year, to protect Mariah, whom Devon is now dating.
Devon exposes that Hilary knew Cane had been falsely accused of sexual harassment and soon starts dating his new artist Simone (Shanica Knowles).
[37] Soap Opera Digest said Devon's introduction as a homeless foster child taken in by Neil and Drucilla landed the character on the "front burner in a social-issue saga.
From 2006 to 2007, James who had been asking for the writers to challenge him with a great storyline got the chance to show off his acting chops when his character contracts meningitis and the disease nearly kills him.
In May 2009 the writers introduced Devon's great-aunt, Virginia (Della Reese) who reveals several family secrets, including that Tyra is not biologically or legally related to the Hamiltons.
"[21] Ultimately, James regretted the storyline because it made Devon look like a hypocrite when he comes down on his biological parents for having an affair when Tucker is still married.
[53] While James clearly had fleshed out his fantasy, nothing could have prepared him for the reality of being informed that Devon's father is actually Tucker, making him the grandson of Genoa City's matriarch, Katherine.
Devon also feels slighted that it took two billionaires like Katherine and Tucker so long to find him despite their wealth and power as he realizes they could have saved him from the struggles he faced early in life.
[63] Devon has no problems using his new wealth to shower his loved ones with expensive gifts, but he is caught off guard when his longtime girlfriend Roxanne (Tatyana Ali) suddenly puts a down payment on a new place for them.
[27] In the fall of 2016, newly installed head writer Sally Sussman Morina revealed that she felt that Devon's inheritance "left him without drive, without a goal."
For his 2009 Emmy nomination, James submitted the scenes of Devon's reaction to losing his little sister, Ana to the foster care system, after interference from his biological mother.
[90] Deanna Barnert of Soap Opera Weekly said "The foster care community has taken note" of the storyline and fans immediately took a liking to James.
The magazine said, "A social-issue soap story needn't be controversial or shocking to be effective, as Y&R proved with an intelligent and realistic tale about foster care.
"By allowing for vastly different viewpoints, it wasn't preachy or emotionally manipulative" and like all great soap stories, it added layers to an existing relationship.
[95] Luke Kerr said that while he wasn't a big fan of the initial story, he enjoyed seeing Devon and Tucker bond over their shared interest in music.
[101] Bibel later criticized how instead of having some fun, pursuing his own dreams, or a new business venture, Devon reacts to his inheritance "by feeling guilty about unearned wealth despite being surrounded by people with trust funds.
[111] Ashley Dionne from TVSource Magazine said Devon and Hilary gave fans "the audacity to hope" while simultaneously proving Bryton James' status as a "romantic daytime hunk.
Then executive producer Charles Pratt Jr. sparked further controversy when he attributed the couple's lack of airtime to budgetary restraints and Mishael Morgan's real-life pregnancy.
[51] Soaps in Depth also praised the decision to put an end to Devon and Roxy's romance, and accused prior regimes of treating James and Ali as glorified day players.