[2] The commercial chemical process used in fashion garments was developed in Lyon at the turn of the 19th and 20th centuries.
[2][5][6][7] Conran is credited with popularising devoré, introducing it in 1989 and taking the technique forward in the 1990s in his main fashion line.
[4][8] In 1994, it featured in the Scottish Ballet production of The Sleeping Beauty, where Conran said it produced better results for lower cost than appliqué techniques.
[2][5] Conran's most elaborate devoré fashion pieces – which were oven baked as part of the process – were time-consuming to produce and expensive to buy; in 1993, a panelled evening skirt retailed at £572 and an acid-treated shirt cost £625.
[4] Established as a Wiltshire textile printing workshop in 1981, Georgina von Etzdorf's primary focus was on creating painterly effects on fabric.